January 19, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Digital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and…
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