February 11, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Last Look at Super Bowl 59: Safe Bets, Bizarre Bods, AI Infusion, Pharma Fever

Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $ 8 million for a 30-second…
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