Shout Media unlocks next-level audience insights with LUMOS partnership

AUCKLAND, Today: Shout Media has partnered with LUMOS Intelligence to provide advertisers with deeper audience insights across its Street Posters and StreetLED networks, enhancing campaign targeting and ROI.

With LUMOS Intelligence’s advanced data capabilities, advertisers can access real-time movement patterns, demographic insights, and behavioural trends. This data-driven approach improves precision across both static and digital street-level formats.

“We’re always looking for innovative ways to add value for our clients,” says Samantha Brown, General Manager at Shout Media. “By integrating LUMOS Intelligence’s expertise, we can deliver richer audience intelligence, allowing advertisers to make more informed decisions and maximise their media investments.”

“By leveraging the strength of Street Posters and StreetLED with audience intelligence, advertisers can achieve stronger engagement and measurable outcomes across OOH and digital.” – Eric Fan

Eric Fan, CEO of LUMOS Intelligence, adds, “OOH advertising is evolving rapidly, and data is at the forefront of this transformation. Our partnership with Shout Media brings a new level of precision to outdoor advertising, enabling brands to reach the right audience at the right time with greater confidence.

“By leveraging the strength of Street Posters and StreetLED with audience intelligence, advertisers can achieve stronger engagement and measurable outcomes across OOH and digital.”

This partnership reinforces Shout Media’s focus on technology-driven solutions, giving advertisers the tools to optimise messaging, refine targeting, and stay ahead in a competitive market.

• For more info Shout Media’s audience analytics, visit shoutmedia.co.nz/contact