A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to its new DSP interface, Kokai. Last week, an anonymous Redditor who claims to be an agency media buyer flagged a notification they received in TTD’s platform when trying to create a new campaign using the […]
The post Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup