On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad […]
The post Roqad Acquires Zeotap’s Third-Party Data Arm To Get A Leg Up On Identity In Europe appeared first on AdExchanger.
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