SYDNEY, Today: Tom Kirkham is heading back to familiar territory, returning to Omnicom Media Australia as its first Chief Solutions Officer and joining the leadership team in October.
The newly created strategic role will see Kirkham help drive Omnicom Media’s next phase of growth by connecting its digital capabilities and developing more integrated solutions for clients.
He joins from WPP Media, where he has served as General Manager, Partnerships, Data & Platforms. Before that, Kirkham spent much of his career with OMD across both Australia and the United Kingdom.
Working alongside Omnicom Oceania Group Managing Director, Marketing Operations & Ecosystem Design David Gatt, Kirkham will connect client strategy, operating models, data, technology and delivery into more scalable growth solutions.
The appointment continues Omnicom Media’s investment in bringing media, data, technology, strategy and artificial intelligence-enabled offerings together to solve increasingly complex business challenges and deliver stronger commercial results.
Omnicom Media Australia CEO Kristiaan Kroon says securing Kirkham is a significant investment in the business’s future—and something of a coup for its leadership team.
Tom has an extraordinary ability to cut through the noise.” – Kristiaan Kroon, CEO, Omnicom Media Australia
Kroon said, “Tom is one of those rare leaders who combines deep technical expertise with exceptional commercial thinking, but what truly sets him apart is his ability to make the complex simple. He’s a genuine human being who excels at bringing clients, our teams and partners with him. As marketers face increasing complexity across channels, platforms, data and technology, Tom has an extraordinary ability to cut through the noise.”
Kroon continued, “This role is a clear signal of how Omnicom Media is evolving our structure and capabilities, harnessing the broader capabilities of Omnicom Oceania. Our clients are asking for greater simplicity, sharper specialist thinking and more joined-up solutions.
“We are investing in the leadership team that Tom will lead to connect that capability in a way that supports our agency leaders, strengthens our specialist teams and creates greater value for clients.”
Kirkham says he is excited to return to Omnicom Media as clients increasingly seek greater simplicity, connectivity and strategic leadership.
“Returning to Omnicom Media in a leadership role designed to shape the next era of client solutions is an incredible opportunity.”
“I believe brand growth will increasingly come down to how well data, media and technology connect as a system. I can’t wait to work with the talented people already enabling Omnicom Media’s solutions today to uncover new levers of growth.”
“I’m grateful to the people, and for the depth of learning I’ve had over the last couple of years, which I’ll carry with me into this new challenge.”
Kirkham will report directly to Kroon and begins his new role in October.
The post <b>Arrivals & Departures</b>: Tom Kirkham returns to Omnicom Media in new solutions role appeared first on M+AD!.
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