Fuisz partners with Sizmek for automated object-recognition in video ads

Fuisz videos have the ability to tag an object, which has a clickable hot spot that will automatically follow the object throughout the video. This technology is now integrating with the ad platform Sizmek so marketers can programmatically have video ads with object based spots.

For example. You can watch a walmart ad, and click on a cup shown in the video. A pop up screen will then appear on the side so consumers can buy the exact cup displayed. You can watch this example using this link.

Read the article here.

Image source: http://marketingland.com/