With the amount of data and traffic on Snapchat, especially among the young users demographic, it was only a matter...
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Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,...
Adwords has introduced a new ad type. On the ad upload screen, you will now see ‘Responsive Ad’ next to...
Header bidding is one of the ad tech industry's big challenges to Google DoubleClick's monopoly. Facebook is making a big...
Live-stream advertising currently has a narrow set of applications. While so far, live stream advertising has involved showing ads that...
AMP: Google is launching Accelerated Mobile Page ads on that allow advertisers to load ads fast alongside AMP Publisher content....
In addition to the list of changes to Adwords that Google announced, they’re throwing out some surprises. One of them...
For the longest time, the biggest difference between GDN and DBM/other DSPs has been that Adwords only allows buyers access...
"Specless, an ad-tech startup lets advertisers design a single responsive ad campaign that will display properly on any device.” They...
The day has finally arrived. Google has announced that it will discontinue Swiffy, the tool that people use to convert...