As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in...
Programmatic
AUCKLAND, Wednesday: After three years in the making, production company Reel Factory Auckland has finally settled into their new headquarters....
To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to...
Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact,...
AUCKLAND, Wednesday: AU/NZ filmmaker The Sweetshop has launched its new website, designed in collaboration with Gladeye, the NZ-based digital experience...
CPG marketing is on the precipice of change as technology bears down on the category, with retail media networks revealing...
What happens when tech-and programmatic-focused publishers get together to talk about post-cookie solutions and the future of their business? Discontent...
Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is...
From beauty companies to movie studios, brands are celebrating Halloween on Snapchat with a variety of augmented reality experiences. Snapchat...
What happens when a Big Tech CEO gets on an earnings call these days? They talk about AI. AI will...