"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Mastercard’s Touch Card Continues Brand’s Marketing Efforts to Engage All Consumers—and Their Senses
The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 2.2 billion people in...
Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television...
Almost two years into a global pandemic, and organizations across the globe are still experiencing seismic shifts in their businesses,...
The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for...
Mobile advertising companies are being snapped up at eye-popping valuations. But wait … isn’t Apple torpedoing the ability to target...
MBM has announced the appointment of Denise Tan as Digital Director, a new position created to support the Auckland team...
When October rolls around, millions of Americans take comfort in the familiar harbingers of fall: The leaves turn colors, the...
Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public...
AUCKLAND, Today: After a market review, BCG2 has won the account for CodeHQ. Established in 1993, and until this year known...