AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video...
News
Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram...
Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.”That activation means...
Hulu now lives in the mouse house.The Walt Disney Company said Tuesday it will gain full operational control of Hulu...
Why should celebrities lend their influence to other brands when they can spin up their own?But for entertainers to launch...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Balancing Act Google’s pivot to privacy will be...
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas...
Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Alex Weinstein,...