The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel.After months of speculation, Google said...
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Representatives from nine governments gathered in London on Tuesday with pointed questions for Mark Zuckerberg about fake news, misinformation, hate...
Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some...
One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move...
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.NBCU In 2019 In 2019, NBCUniversal will expand two ad...
WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a...
How Questionable Data-Sharing Practices And A Healthy Dose Of Hubris Helped Bring Down One Of The Most Well-Known Players In...
In-market auto is one of the most prized data segments – and it’s notorious for being inaccurate with artificially large...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...