Bacardi sees a big branding opportunity in digital audio.The rum brand turned to SoundCloud to launch an experiential activation with...
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Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product.Test...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Ad Tech Is Consolidating Ad tech shows the hallmarks of...
SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Jake...
Trying to convince brands to advertise in games used to feel like talking into the wind.But sentiment is starting to...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Right At Home, Out-Of-Home Google is working on deals for...