Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food....
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There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desperate attempt to...
AUCKLAND, Tuesday: A low-key NZ media company – with the help of Auckland indie creative/digital shop Daylight – today steps...
There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana...
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's...
During his 19 seasons in the National Hockey League, Trevor Linden racked up a long list of injuries, including cracked...
WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle....