Arpanet was created in 1969 as a way to share information between computers. It spawned not only the modern internet...
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DiGiorno is paying influencers to create original TikTok soundtracks for the brand to grow awareness among Gen Z. The post...
Several months ago, Bryan Reisberg, an online content creator and founder of the popular dog backpack company Little Chonk, met...
Classic men's shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. More recently, category...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next...
The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”? The post...
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around...
The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
No, you don't have to invent something totally brand new and different to have an impactful brand, but it certainly...