Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued...
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It starts with a harmless goal to squeeze in just one more task before clocking out for the day--maybe a...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $ 51 million...
A common marketing message from tech giants is that their platforms have the power to bring people together. Google's new...
Google Glass kickstarted the smart glasses movement, but it also spawned the term "glassholes" before the project was put on...
The profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It's now...
In an era of technological advancement so rapid that each iPhone upgrade brings a raft of attributes that would, just...
WELLINGTON, Monday: The Building & Construction Industry Training Organisation and indie agency/production shop EightyOne EightyOne have launched a campaign that...
Creativity drives 80% of an ad's effectiveness. Yet it continues to be the least objectively understood part of the marketing...