Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern...
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Having candid conversations about mental health has always been at the core of Madhappy's mission, but the lifestyle brand took...
Cann, a sales leader and Hollywood favorite in the exploding cannabis-infused drinks category, debuts its Pride campaign this weekend with...
As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate...
AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a...
Consumers are desperate to return to normal. With vaccinations widely available in the U.S. and a sense of cautious optimism...
Half a year in the making, it's probably the only event where you'll find Big Freedia and H.E.R. sharing a...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
On Monday, Amazon said that its major deal with the NFL to bring Thursday Night Football exclusively to the streaming...
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there's an understandable desire...