The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers....
Accountability
In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Trustworthy Accountability Group confirmed that TikTok has achieved TAG Certified Against Fraud status for 2022, meaning that the video...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
This article is sponsored by GroundTruth. As consumers continue to evolve the way they shop and interact with brands, accuracy...
Last year was an exciting one for performance marketers, in part because they got hyped about what scared so many...
While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...