AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition...
acquisition
To err is human. Unfortunately, human errors such as adding a slipped decimal can tank a digital media buyer’s campaign....
You never forget your first acquisition. On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in...
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister...
Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $ 125 million during its...
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive...
AdExchanger has learned that MediaMath, which raised $ 600 million since 2007 and had a peak valuation of more than...
On Tuesday, Criteo acquired Brandcrush, a small Australian ad startup that manages physical retail campaigns, including in-store signage, coupon circulars,...
Independent social media agency, Socialites Group, has boosted its business with the acquisition of Magnesium, a leading video content creation...
Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and...