Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched...
addressable
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to...
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply...
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside...
In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s...
Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new...
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not...
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven...
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear...