You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
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AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments
AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology...
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP,...
Alphabet's revenue rose 19% YoY to $38.9 billion in Q2.Read the release. Much of that came from Google of course,...
Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in...
Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up hereWhoTube? As Google prepares to report second quarter earnings Thursday,...