"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
AdExchanger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.It’s A ’xu Out There OpenAP, a TV audience measurement...
This week on The Big Story, it’s all about quality – the quality CPM (qCPM).It’s a new – but actually...
Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay...
Podcast production networks Stitcher and Wondery are taking their ad offerings across the pond with the launch of a joint...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In-House 2020 We hear a lot about marketers taking advertising...
Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard ZeilerWarnerMedia’s president of ad sales, Donna Speciale, is...