The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm...
AdOps News
Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90...
For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Philip...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times...
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
It’s hard enough to develop features that work well for one app or site – let alone more than 100.But that’s...