Advertisers, agencies and publishers agree that the bar for better data quality has never been higher.Yet the quality of many...
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As the Houston Astros and Los Angeles Dodgers gear up for game three of the World Series on Friday, T-Mobile...
Sometimes it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are...
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel...
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...
However you pronounce the “G” in “GIF,” the looping video file format is developing into a legitimate touchpoint along the...
When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...
Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a...