The French automaker Renault goes big for its marketing push around the Formula 1 motor speed races.But Formula 1 fans...
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Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most...
The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving.“Agencies have been...
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...
After 15 years as the biggest player in the online job search category, Monster got comfortable at the top –...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
National Football League players train during the offseason – and so does the NFL’s marketing team.From January through July, Aaron Jones,...
Allison Lowrie is at home with data-driven marketing tactics.As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor...
Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the...
When Jeanna Corley started working in Radio Shack’s marketing operations in 2014, she knew it would be a short-term gig....