In 2017, the National Hockey League debuted its newest franchise, the Las Vegas Golden Knights.But not only did the NHL...
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Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and...
When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a...
Moen’s social marketing stack used to include everything but the kitchen sink.“We used seven-plus tools to facilitate our social media...
Uber has the pedal to the metal when it comes to paid social automation.The ride-sharing app embeds performance marketing and...
Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for...
Can hyper-localized marketing really drive interaction and sales?For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the...
When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and...
Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members.Past campaigns used emails sent to top...
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share...