Peacock is bringing the magic of the big screen to small screens. Last year at NewFronts, Peacock rolled out two...
Advertisers
In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions...
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of...
As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this...
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data...
The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants,...
Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail. The post...
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory...
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people...