Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $...
Advertisers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For The Insta-Brands Facebook surprised most...
This article is sponsored by GroundTruth. As consumers continue to evolve the way they shop and interact with brands, accuracy...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Top brands are right to pull their ads from GB News, Britain's controversial new "anti-woke" current affairs TV channel which...
Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as...
Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...