"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Advertisers
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Top brands are right to pull their ads from GB News, Britain's controversial new "anti-woke" current affairs TV channel which...
Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as...
Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100...
“So much in life happens over a beer,” says Richard Oppy, VP of global brands for Anheuser-Busch InBev. And now...
Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...