The Super Bowl is advertising’s favorite holiday. At $ 7 million for a 30-second spot, it’s also its most expensive...
Advertisers
Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to...
The tight end got a ring. The singer-songwriter did not. Some Super Bowl LVIII viewers might have missed this outcome...
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers...
JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...