Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data...
advertising
The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse...
Tom SheaCo-Founder & CRO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
The sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that...
Our planet, and the people living on it, can't afford to wait. To build a better world, we urgently need...
Lauren WetzelCOO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
The Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the...
Out of Home advertising continues to see growth according to recent data released by The Out of Home Media Association...
Last week’s announcement by Netflix to sell advertising will have significant implications to the advertising industry. Antony Young, co-founder of...
Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s...