Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027. Global retail… Continue reading »
The post Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising appeared first on AdExchanger.
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