Out of Home advertising continues to see growth according to recent data released by The Out of Home Media Association...
advertising
Last week’s announcement by Netflix to sell advertising will have significant implications to the advertising industry. Antony Young, co-founder of...
Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s...
In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video –...
Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two...
Intimate apparel is for everyone and that makes inclusivity a vital part of advertising. Though once a homogenous perception of...
Waka Kotahi NZ Transport Agency has announced the appointment of FCB New Zealand as their strategic creative agency and MBM...
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces...
CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going...
Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as...