With all the continued talk by the advertising industry of its intention to become more inclusive over recent years, it...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings...
Essence has officially unveiled a new brand purpose and identity, including a refreshed website, to better reflect the leading specialist...
Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which...
Last week, the 2020 Olympic Games kicked off in Tokyo with all the pomp associated with planet Earth's premier athletic...
In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads,...
The U.K. is poised to see a boom in ad spending as the country prepares to ease its remaining Covid-19...
Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has...
For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....