Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have...
Agencies
GroupM has a new global boss.Christian Juhl, the former global CEO of Essence, was named global CEO of media buying...
Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth...
If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain...
Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom...
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Havas isn’t facing the same pressure to grow as other holding companies are.The privately-held agency network, owned by French media...
At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer...
Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of...