The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
Agencies
Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders,...
When nutritional supplement company Transparent Labs ran a video on social media as its first-ever marketing campaign, it didn’t expect...
As the industry evolves, media agencies are no longer set up to work with their clients in a financially viable...
Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group...
Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the...
Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a...
When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings...
Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party...
Agencies have a “can’t live with it, can’t live without it” relationship with Facebook.The world’s second-largest ad platform, which reaches...