Martin Sorrell is bullish on Amazon.The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4...
Agencies
Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads.This year, mobile made up...
Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and...
The Federal Bureau of Investigation (FBI) has contacted the Association of National Advertisers (ANA), requesting cooperation from the trade group...
One month on the job, WPP CEO Mark Read is making big changes at the holding company.WPP will combine digital...
As the traditional holding company model declines, new models are rising as competition.While the “big six” – WPP, Publicis Groupe,...
Advertisers are moving over the top.Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according...
Media agencies once used their buying power to compete with each other.But as clients transform their marketing processes for a...
Wunderman global CEO Mel Edwards has big shoes to fill.Last Thursday, the CRM and digital agency said it would replace...
MDC CEO and Chairman Scott Kauffman will step down from the holding company.Kauffman will remain CEO and retain his board...