WPP is set to knight its new CEO.Multiple publications Tuesday reported that as early as next week, the holding company...
Agencies
Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Believe it or not, many marketers still use last-click attribution.Goodway Group President Jay Friedman has had enough of it. So,...
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...
Omnicom said Thursday it had acquired Credera, a small management and technology consulting firm with offices in Denver, Dallas and...
After a three-year stint as Havas CEO, David Jones realized the agency model needed more than a revamp.It needed a...
Adam Heimlich, the newly minted SVP of media at MDC digital agency GALE Partners, enjoys telling it like it is.“Traditional...
Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide.Paid social has...
The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams.Merkle...