Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide.Paid social has...
Agencies
The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams.Merkle...
Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR.Organic growth was down 2.1% for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.SaaSy Publisher Vox Media will license its digital publishing software...
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics.That strategy was made clear by management on the...
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the...
Launching a people-based data platform is the agency holding company trend du jour.Omnicom on Thursday announced its own version of...
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
Martin Sorrell’s new holding company, S4 Capital, just snatched Dutch digital production agency MediaMonks from the clutches of his former...
Programmatic audio has been in desperate need of scale.Pandora hopes its March acquisition of digital audio platform AdsWizz will bring...