Oscar Garza, EVP of media activation at Essence, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott...
Agencies
Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a...
Gartner’s annual digital agency magic quadrant, released last Friday, placed Digitas, AKQA, MRM//McCann, Isobar, SapientRazorfish, R/GA, IBM iX, iCrossing, Ogilvy...
Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an...
Holding companies are in a period of slow growth and organizational upheaval as clients cut spending while demanding new services...
When Andrew McKechnie left the role of global creative director at Apple to become Verizon’s first-ever chief creative officer in...
Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic...
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from...
Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models.Accuen’s Q4 revenue declined...