As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
Agencies
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.These...
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes...
Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging...
IPG purges its media plans of any ad tech companies that fail to provide value.“We’ve been talking to all of...
Media agency Horizon is giving its advanced TV platform Pivot a facelift.Horizon is building a custom planning tool using 4C...
WPP is embracing the forces of change – both internally and externally.Internally, CEO Sir Martin Sorrell knows WPP’s clients want...