Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA.The terms of the...
Agencies
For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
When ads show up next to questionable content, consumers are far from impressed.Sixty-four percent of adult consumers say a brand’s...
We Are Unlimited, the integrated agency Omnicom launched to service the McDonald’s account earlier this year, has hired former iCrossing...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
What if your media agency made your creative agency obsolete?Spark Foundry, which formed last year when Starcom retired the Mediavest...
Agencies are dying?Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...
If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher?Agencies and marketers...
WPP, which reduced its full-year forecast Tuesday following a disappointing Q3, said it had invested mre than $7 billion on...