If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher?Agencies and marketers...
Agencies
WPP, which reduced its full-year forecast Tuesday following a disappointing Q3, said it had invested mre than $7 billion on...
As media buying becomes more fragmented across media channels and buying platforms, agencies and clients need to stop treating it...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of...
Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to...
Publicis is still clearing up confusion among its employees, clients and investors about its offering and value prop since it...
Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue...
Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...