For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...
Agencies
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
A few weeks ago, WPP initiated Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media...
Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...