Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV...
Agencies
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
This is the time of year that everyone weighs in on what they think the next year will have in...
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom...
When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for...
In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships,...
Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests...
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a...
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as...