As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case,...
Alternatives
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that...
Electric bicycles (or e-bikes) are gaining popularity as a more sustainable mode of transport, especially for shorter trips. E-bike sales...
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an...
Demand for plant-based meat, dairy and eggs didn't start with the Covid-19 pandemic, but it surged to unprecedented levels during...
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative...
Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...