Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
Alternatives
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that...
Electric bicycles (or e-bikes) are gaining popularity as a more sustainable mode of transport, especially for shorter trips. E-bike sales...
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an...
Demand for plant-based meat, dairy and eggs didn't start with the Covid-19 pandemic, but it surged to unprecedented levels during...
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative...
Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
As more local governments pass measures banning those flimsy polypropylene bags, the need for a single-use solution is clear. After...