Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that...
analysis
Lumo has released Lens Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform. Built to offer accountable,...
Vistar Media’s latest trends analysis for 2024 has shown that June played an important role in shaping annual advertising strategies...
Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting...
AUCKLAND, Today: Stanley Street has partnered in New Zealand with Channel Factory, the global brand suitability and ad performance platform...
VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of...
Liz Kim has always seen herself as both a left and right brain thinker. "The left brain side of me...
By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational...
Even highly-educated analysts struggle in the beginning of their careers. Hiring managers often wonder why analysts with a 4.0 GPA...
They looked into the top 10 brands that aired during the live broadcast of the opening ceremonies. Analysis was made...