Lumo has released Lens Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform. Built to offer accountable,...
analysis
Vistar Media’s latest trends analysis for 2024 has shown that June played an important role in shaping annual advertising strategies...
Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting...
AUCKLAND, Today: Stanley Street has partnered in New Zealand with Channel Factory, the global brand suitability and ad performance platform...
VideoAmp released a tool that allows publishers and advertisers to compare audience viewership second by second throughout the duration of...
Liz Kim has always seen herself as both a left and right brain thinker. "The left brain side of me...
By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational...
Even highly-educated analysts struggle in the beginning of their careers. Hiring managers often wonder why analysts with a 4.0 GPA...
They looked into the top 10 brands that aired during the live broadcast of the opening ceremonies. Analysis was made...