Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US...
Analytics
Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP).The integration makes it easier...
More than half of bookings at Motel 6 happen on the same day as arrival.That means most of the budget...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...