Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that...
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AUCKLAND, Today: Matter kicks off today with Ollie Allen, ex-General Manager of Perceptive, as the founding partner. Despite huge investments...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We Need Change ASAPI Ad tech execs who...
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users...
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand...
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business...
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald's kiosk sent gamers wild. As...
As of Thursday, the IAB’s multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign...