Hold the phone, it ain’t over yet.One month after losing its case to block AT&T’s $85 billion merger with Time...
AT&T
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Snap’s OK Instagram may have run away with Snap’s stories...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Grow Big Or Go Home HBO is at a crossroads...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
Now HiringThe overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing...
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...