Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
Attribution
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...