Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst...
Attribution
Marilois SnowmanCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad...
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way...
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track...
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced...
Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide...
Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money...
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match...