Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3...
Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing...
With over half of all TV now consumed via streaming services, measuring it in a granular way is possible for...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst...
Marilois SnowmanCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad...
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way...