As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
Attribution
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
TripAdvisor said on its quarterly earnings call Thursday that it is part way through a significant reduction of its online...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last...
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...
Paid search influences offline conversions, but there’s been no good way to measure that impact.That’s because paid search, a market...
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ.Terms of the deal, expected to...